Ad Specs and Policies
| Ad Type | Unit | File Types | Max. File Size | Max. Animation | Audio | |
|---|---|---|---|---|---|---|
| Flash | JPG/GIF/PNG | |||||
| Skyscraper | 160 x 600 | SWF/JPG/GIF/PNG | 50KB | 50KB | 15 seconds | No |
| Large Rectangle | 300 x 250 | SWF/JPG/GIF/PNG | 50KB | 50KB | 15 seconds | No |
| Titlecard | 300 x 225 | JPG/GIF/PNG | N/A | 50KB | N/A | No |
| Small Rectangle | 300 x 35 | SWF/JPG/Static GIF | 50KB | 50KB | 15 seconds | No |
| InVideo Overlay* | 480 x 70 | SWF AND FLA | 100KB | N/A | 10 seconds | No |
* Overlay must use our Flash template. Please refer to InVideo Ad Specs for more specifics.
- Max frame rate: 20fps (25 for InVideo); all animation needs to stop within 15 seconds despite the number of loops
- Compatible browsers: (PC) Internet Explorer 5+, Firefox 1.0.6+, Netscape 8+ and Safari 3.1+ & (Mac) FireFox 1.0.6+ and Safari 1.3.2+
Rich media must adhere to all Flash specs in addition to the specs below:
- Type accepted: Polite and Expandables only; we do not allow fourth-party serving
- Must be submitted through a pre-approved vendor: EyeBlaster, EyeReturn, EyeWonder, Interpolls, DoubleClick Rich Media, PointRoll
- Our full rich media specs can be found here.
Videos
- Video Format: H.264, MPEG-2 or MPEG-4 preferred
- Aspect Ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
- Resolution: 640x360 (16:9) or 480x360 (4:3) recommended
- Audio Format: MP3 or AAC preferred
- Maximum file size: 1GB
Note: YouTube does not upload or edit videos in any way, all videos must adhere to YouTube's Terms of Service, and YouTube preserves the right to reject any video running in our Front Page YVA position.
Ad Policy
Please refer to our content policy.
Ads must: contain a full border, conform to YouTube specifications, and clearly identify sponsors with a minimum of a 30x30-pixel logo and/or advertiser name.
Ads may not have fake hyperlinks, resemble Windows/Unix/Mac dialog boxes, simulate fake interactivity, contain content of a sexual nature, contain audio (except for rich media ads, for which audio must be user-initiated), initiate downloads, be intrusive, advertise competitive content, or have misleading content.
Note: YouTube reserves the right to remove any ads off the site that we deem intrusive or inappropriate.
Creative Submission
Submissions should include advertiser and agency, IO number, campaign name, detailed trafficking instructions, creative files/tags, clickthrough URL (if not submitting tags), back-up file if applicable (must accompany each SWF file).
Turnaround Time
Creative should be received by YouTube no later than FOUR days prior to campaign start date and sent to both Account Manager and Media Coordinator.